Will Smith, Founder

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I found my passion and career in wine while a student in Washington, D.C. Working my way through college I was hired by the city’s top catering company. I began my journey learning about wine and food at formal State Dinners that included U.S. Presidents and foreign leaders. I was eventually offered a management position at the legendary 1925 F Street Club in Washington D.C. It was there that I fell in love with wine. As the wine buyer for this prestigious City-Club I immersed myself in wine culture and eventually was offered a Sales position representing a world-class portfolio of Wine and Spirits calling on DC’s premier hotels, embassies and restaurants. My wine career accelerated from there, taking me to the Napa Valley to work for visionaries like Robert Mondavi Sr., and great companies like Diageo Chateau & Estates, who have for years, trusted me with leadership roles in Trade Marketing, Sales, and Education.  

 

This new chapter in my story is  Blue Sky Wine Group, a new Regional Wine & Spirits Broker company, we call "Concierge Representation" that brings a professional-level of Brand and Market Management to the local level.  I am grateful for the many years standing on the shoulders of giants of the wine industry who have been generous in teaching me the foundation of the wine business and the essence and beauty of wine. I look forward to sharing a glass of wine with you and the conviviality of our business.

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Your Brand

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Not all wine brands are the same. One size does not fit all. Your brand goal may be to grow visibility with the on-premise or increase volume and features with the retailer. You might be wanting to penetrate a particular segment of the market, gain share with regional buyers, or just simply increase the reputation and equity of your brand. You need a market strategy that works for you, and you need a local brand-champion with experience to make that happen.

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Current State of the Market

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Distributor consolidation and brand proliferation is at an all-time high.  It can be challenging to gain the visibility needed to support your brand objectives. We believe that our work in the market and our ability to support the Distributors’ efforts makes all the difference for your brand's success.

 

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Our Solution

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Blue Sky Group, gives you a voice and a face in the market. We ensure that your brand is front-and-center with key Trade Customers, Distributor Sales teams, and consumers. We  managing all aspects of your brand at a local level. Providing your brand with the attention and tools to be successful. We are your voice, eyes, and ears in the market.

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We will be launching in Florida in October, followed by Texas, Georgia, South Carolina, North Carolina, Virginia, DC, Maryland, and Delaware.