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Ways of Working

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Blue Sky Wine Group works with the distributor. We are there to support and guide the Distributor’s efforts to grow your Brand. We strive to work in harmony with the Distributor as they serve a vital function in the three-tier system. We have long-standing relationships and a successful track record of growing our business strategically and responsibly in the market.

If you are looking for a Distributor in the market, we can assist with that as well.

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What you Can Expect

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We manage your brand locally.

 

Internally, we manage your brand’s strategy, pricing, by-the-glass programing, and retail goals. We will help create and implement your overall market goals, distribution, volume, and target accounts. We monitor local inventory, vintages, new wine launches, education, sales training, distribution- drives and work-withs. We are skilled at creating effective (and legally compliant) incentives, and programing that will drive distribution and sales results. We are in constant contact with our Sales leads reviewing opportunities.

 

Externally,we take care of business every day. We pride ourselves with the relationships we have in the market. We have built those relationships on trust. Our promise to you is that we will build your brand the same way. We will build your brand responsibly and sustainably to ensure your reputation and equity in the market. We call directly on the accounts that matter the most. We target the right accounts, at the right time, with the decision-makers. We seek out the top accounts and influencers and put your brand first. We have a curated portfolio of wines that strategically fit together and do not compete with each other. 

 

What Success Looks Like

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We pride ourselves on delivering your strategic plan. Here is our go-to-market plan: ..more...

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